🚀 adidas Running and International Space Station come together for a new era of innovation in space to empower athletes on earth!
What does that mean?
👩🏻🚀 Well, it means that for the first time ever footwear is going to be tested in space.
Yup, you read that right… Boost technology is intended to be delivered to the ISS National Lab via a SpaceX cargo mission contracted by NASA for testing in early 2020.
Watch this video below to have your mind blown!
Boost technology is the foam that Adidas uses to cushion some of its most popular and comfortable shoes.
These intergalactic tests could influence the performance and comfort of existing models while paving the way for innovation of new products.
They shoot, they score
Adidas delivered soccer balls to the ISS during a cargo mission earlier this year in order to run experiments in an attempt to extend the understanding of flight characteristics beyond Earth.
Adidas may be able to incorporate what they learn from these tests into the design of the panel shape of the ball, the surface and texture design, and the material to engineer future balls.
Now that’s cool.
They are using the partnership to research elements such as human performance and sustainability. Insights from the strenuous physical training regimen developed for astronauts to endure the harshest of conditions could also allow adidas to apply potential learnings to athletes.
adidas will send its signature Boost pellets and footwear to the ISS National Lab onboard a future SpaceX cargo mission, with testing to begin as early as 2020. Astronauts onboard the station will execute experiments without the distraction of Earth’s gravity to uncover whether it’s possible to produce Boost midsoles with regions of different particle sizes– something that scientists theorize could optimize footwear performance and comfort.